The Global Economic Governance (GEG) Africa programme is a policy research and stakeholder engagement programme to strengthen the influence of pro-poor African coalitions at global economic governance fora.
Wednesday, 30 August 2017 16:01

E-Commerce Country Case Study: South Africa

Written by Adheesh Budree

GEGAfrica Discussion Paper, August 2017

pdf Download - English (2.25 MB)

GEGAfrica Theme 3: Trade

South African small and medium-sized enterprises (SMEs) and larger organisations can benefit significantly from the enhanced exposure, both local and international, that e-commerce affords them. In order to fully exploit the opportunities that e-commerce offers, there is a need for collaborative support between the government and industry to bolster the growing field. E-commerce could also be key in addressing issues around economic inclusion in South Africa, in particular the empowerment of women and the poor. However, it is not without its limitations. E-commerce policy and interventions in terms of regulation, education and infrastructure are needed. In order to do so, data analysis of the current e-commerce market in South Africa using both public and private data sources is imperative. Policy interventions will go a long way to shape regulation around digital cross-border trade, increase digital inclusion through education and training, and provide better infrastructure that supports the e-commerce industry and its role in developing the South African economy. This discussion paper breaks down these areas, looks at a number of policy considerations and offers some possible solutions.


Author: Adheesh Budree

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